Publications

Branding Power Point Presentation
This Power Point presentation allows for a fun exercise and discussion for any Marketing Class. It shows snippets of company logos and the class must try to identify the brand. I have been using this concept since 2001 way before Logos Quiz App came into existence. It is constantly being updated. It also works as a great ice breaker for corporate meetings.
Price $2.99 Buy Now – Power Point will be emailed

Expanding into New Markets- Business Acquisitions: Home Depot, Hughes Supply, and HD Supply[Kindle Edition] by Tom Baselice
This case study examines Home Depot’s purchase of Hughes Supply and integrating it with HD Supply. It is useful for examining expansion into new markets for any Marketing Course. It can also be used to reflect on financial considerations in any Business Management training.
Price $1.99 per student Order Now on Amazon

Channel Conflict Case NWL- Managing Distributor Conflicts[Kindle Edition] by Tom Baselice
This business case is well suited for any Sales Management, Customer Relationship Management (CRM), Business Law, or Marketing Course. It specifically handles Supply Chain Management as well as Channel conflict.
Price $1.99 per student Order Now on Amazon

Customer Relationship Case Study- Melt-Therm Building a Relationship with OEM Customers [Kindle Edition] by Tom Baselice
This case is well suited for any Sales Management, Customer Relationship Management (CRM), Professional Selling, Channel Support, or Marketing Course. It specifically handles Developing a Customer Relationship Strategy with Original Equipment Manufacturers.
Price $1.99 per student Order Now on Amazon

Promotion Case Study Gillette Razors: Increasing Sales with a Promotional Plan [Kindle Edition] by Tom Baselice
This case is well suited for examining how Promotion fits into a company’s Marketing Mix. It can be used as a Mini-Case Study helping students use their imagination developing a Promotion Mix using inform, remind and persuade tasks. It also stresses the importance of a consistent Integrated Marketing Communications Strategy.
Price $1.99 per student Order Now on Amazon

Sales Management Case Cutler-Hammer Pinnacle Incentive Program[Kindle Edition] by Tom Baselice
This case is well suited for any Sales Management, Human Resources Management, Professional Selling, or Marketing Course. It specifically handles Sales Incentive and motivation issues.
Price $1.99 per student Order Now on Amazon

Using the 5th P in Your Marketing Mix to Expectceed by Tom Baselice
This article explains the importance of incorporating the Purchaser into your Marketing Mix.
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Expectceed – The New Frontier In Customer Service by Tom Baselice
This article explains how to retain customers by exceeding your customers expectations.
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