Publications

Business Training Publications

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Expanding into New Markets- Business Acquisitions: Home Depot, Hughes Supply, and HD Supply [Kindle Edition] by Tom BaseliceThis case study examines Home Depot's purchase of Hughes Supply and integrating it with HD Supply. It is useful for examining expansion into new markets for any Marketing Course. It can also be used to reflect on financial considerations in any Business Management training.$1.99Click Here to Order
Channel Conflict Case NWL- Managing Distributor Conflicts [Kindle Edition] by Tom BaseliceThis business case is well suited for any Sales Management, Customer Relationship Management (CRM), Business Law, or Marketing Course. It specifically handles Supply Chain Management as well as Channel conflict.$1.99Click Here to Order
Customer Relationship Case Study- Melt-Therm Building a Relationship with OEM Customers [Kindle Edition] by Tom BaseliceThis case is well suited for any Sales Management, Customer Relationship Management (CRM), Professional Selling, Channel Support, or Marketing Course. It specifically handles Developing a Customer Relationship Strategy with Original Equipment Manufacturers.$1.99Click Here to Order
Promotion Case Study Gillette Razors: Increasing Sales with a Promotional Plan [Kindle Edition] by Tom BaseliceThis case is well suited for examining how Promotion fits into a company’s Marketing Mix. It can be used as a Mini-Case Study helping students use their imagination developing a Promotion Mix using inform, remind and persuade tasks. It also stresses the importance of a consistent Integrated Marketing Communications Strategy.$1.99Click Here to Order
Sales Management Case Cutler-Hammer Pinnacle Incentive Program [Kindle Edition] by Tom BaseliceThis case is well suited for any Sales Management, Human Resources Management, Professional Selling, or Marketing Course. It specifically handles Sales Incentive and motivation issues.$1.99Click Here to Order
Using the 5th P in Your Marketing Mix to Expectceed by Tom BaseliceThis article explains the importance of incorporating the Purchaser into your Marketing Mix.FreeClick Here to Read
Expectceed - The New Frontier In Customer Service by Tom BaseliceThis article explains how to retain customers by exceeding your customers expectations.FreeClick Here to Read
Brand Power Point PresentationThis Power Point presentation allows for a fun exercise and discussion for any Marketing Class. It shows snippets of company logos and the class must try to identify the brand. I have been using this concept since 2001 way before Logos Quiz App came into existence. It is constantly being updated. It also works as a great ice breaker for corporate meetings.$2.99






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Mission Statement
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Target Market
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